Pilot output
Evaluation pack
Representative answers, unknown-answer behaviour, escalation checks, misuse tests, corrections and a recommendation to proceed, revise or stop.
Simple Things / Careers assistant
Candidates ask real questions. Give them a conversation grounded in approved careers content—not another menu with three buttons.
The useful difference
Ask in their own words, get a plain answer from approved content and leave with a relevant direction or named human route.
Review the voice and boundaries before release, then learn which questions the careers content answers—and where it needs work.
One useful conversation
The candidate describes what they want to understand in their own words.
The assistant follows up where needed, then works from the approved careers source.
They get a relevant direction, an honest “not in the source”, or a named human route.
Working demonstrations
Try the interactive Paws & Co assistant. It uses fictional demonstration content—not live vacancies, client work or endorsements.
Paws & Co
Paws & Co is a fictional UK pet-care employer with shops, grooming salons, veterinary practices, distribution and support-office roles.
Paws & Co is fictional and unaffiliated with any real pet-care business. The assistant uses fixed demonstration content and does not search live vacancies or make hiring decisions.
Candidate: I'm looking for a career with animals.
Paws: I'd love to help you find an animal-focused career. What kind of work interests you, and what skills or experience do you bring?
Candidate: I enjoy helping customers and caring for pets, but I don't have professional grooming experience. What could suit me?
Paws: A Pet Care Advisor direction could fit: customer conversations, responsible animal care and learning the product range. It doesn't depend on arriving as an experienced groomer.
Bring one real candidate question and the approved content it should draw from. We’ll use both to scope a useful pilot.
A controlled two-week pilot
The pilot turns one real content area into a configured demonstration your reviewers can question, correct and evaluate.
Agree the content area, tone owner, human route, reviewers and one useful measure.
Prepare approved roles, FAQs, values and benefits. Define voice, boundaries and unknown-answer behaviour.
Exercise representative questions, off-corpus prompts, misuse, outage and escalation before review.
Receive the demonstration, corrections and evaluation report. Continue only with evidence and agreed production controls.
What you can inspect
A pilot ends with reviewable artefacts: the approved content source, configured demonstration, edge-case results, correction log and a decision report. The care plan turns recurring candidate questions into a controlled content backlog.
Pilot output
Representative answers, unknown-answer behaviour, escalation checks, misuse tests, corrections and a recommendation to proceed, revise or stop.
Care-plan output
A reviewed summary of recurring themes, unanswered questions, escalation patterns and recommended careers-content changes—not a dump of candidate conversations.
Download the illustrative reportThe downloadable report is a synthetic example of structure only. It contains no client data, client results or performance claims.
A deliberate boundary
A useful assistant stays inside approved content, says when it does not know and hands sensitive questions to a named human route.
Security & data
The pilot starts with public or otherwise approved careers content. It does not require applicant-status access, candidate scoring or hiring decisions. Before production, the operating model is documented for your security, privacy, recruitment and web reviewers.
Approved sources, prohibited claims, unknown-answer behaviour and the named human escalation route are versioned and reviewed.
Hosting region, model provider and subprocessors, retention, PII handling, analytics and deletion are agreed and documented for the production scope.
Representative, off-corpus, misuse, outage and escalation tests form part of the release evidence. Material failures block launch until resolved or explicitly accepted.
Access roles, operational logs and reporting fields are scoped deliberately. Raw candidate free text is not presented as an insight report by default.
Origins, CSP, consent tooling, accessibility and the chosen embed pattern are reviewed with the client web team before public release.
Content ownership, export, retention, deletion evidence and decommissioning are defined in the production proposal and care-plan schedule.
Experience behind the product
Justin Avery leads the work through Simple Things Limited, from technical discovery and prototype delivery through governance review and production planning. The same accountable technical lead remains involved throughout the pilot.
Six years as Lead Technical Solution Architect at TMP Worldwide, a recruitment marketing agency. Justin’s work there included programmes for KPMG, The AA, Lloyds, Nuffield Health, Essex County Council and City of London Council.
Five years focused on blockchain, artificial intelligence and large language models, carrying new technology from exploration towards dependable, governed delivery.
Earlier CMS-platform experience included large-scale website work for William Hill, BoyleSports, the University of London and Brunel University London.
Organisations are named solely to describe Justin’s prior professional experience. They are not presented as Simple Things clients, users of this product or endorsers of it.
Evidence guides
Useful candidate-facing tasks, important limits and questions to ask before introducing a language model.
Clarity, accessibility, continuity and respectful hand-off across a careers site and application journey.
Disclosure, provenance, privacy, accessibility, uncertainty, escalation and evaluation.
Engagement
The pilot produces something tangible. If you continue, its cost is credited against production under the agreed proposal.
Two weeks
One content area, configured demonstration, review cycle and answer/edge-case/escalation evaluation.
£4,500
Scoped after pilot
Approved careers-content scope, boundaries, escalation, agreed analytics, release controls and launch.
£18k–25k
typically
Ongoing
Hosting, agreed usage, monitoring, monthly candidate-insight reporting and controlled changes.
£1,650
per month
Production scope, integrations, languages, usage, support terms, tax treatment and work outside the agreed content area are defined in the proposal rather than assumed here.
Enterprise questions
One bounded careers-content area, a real candidate question, an agreed human route and people who can review voice, accuracy and boundaries.
The useful behaviour is explicit: say the answer is not in the approved source, avoid improvising and offer the named human route where one has been agreed.
Whether representative questions can be answered usefully, whether the voice and hand-offs are acceptable, and which corrections or controls would be needed before production.
No. This offer is for careers guidance from approved content. Applicant status, candidate scoring and hiring decisions are outside its scope.
Yes, where an approved ATS or job-feed API is available and the required permissions, data fields and failure behaviour are agreed. Integration is scoped separately. The demonstration uses fixed fictional content and does not query live roles.
The production pattern is agreed with your web team rather than imposed. Origins, CSP, tag management, cookie consent, responsive behaviour and rollback are reviewed before release.
WCAG 2.2 AA is treated as a production release requirement for the agreed candidate journeys. Keyboard, focus, reflow, screen-reader labels and reduced-motion behaviour are included in review; formal client assurance scope is agreed in the proposal.
Language coverage is scoped explicitly. Each language needs approved source content, tone review, representative questions and release evidence; multilingual support is not assumed from an English pilot.
The care-plan schedule states the included usage, monitoring, content-change allowance, support window, approval route for overage and any third-party costs. There is no hidden claim of unlimited usage.
The client retains its source careers content. Exportable configuration, derived assets, retention, deletion evidence and decommissioning responsibilities are defined in the production agreement rather than left ambiguous.
That is a separate scope with its own content, validation, accessibility and hiring-governance review. It is not implied by the careers-guidance pilot or included by default.
The useful next step
Justin Avery · Simple Things Limited
Book a focused 20-minute fit call about the content, reviewers and outcome you need—or send the question by email.